4-hr When the Media Calls: The Do's & Don'ts
This course is designed to meet the media relations needs of busy executives and managers who are involved in corporate communications. Also for busy PR communicators (with or without any prior formal PR training) who need a snap-shot of the do’s and don’ts of crafting news releases.
Detail
| Date: |
25 May 2012 |
| Duration: |
1, day(s) 9:00AM - 5:00PM |
| Fee: | $250.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· The value (and purpose) of the news release in media relations
· Identifying the news angle/s before you start crafting the release
· The ‘standard’ format for news releases
· How to make your news release come alive – use of quotes and photographs
· Practice sessions (and critique):
i) Crafting attention-grabbing headlines
ii) Getting the opening paragraph right
iii) Crafting of quotes
iv) Translating technical data and jargon
· Do’s and don’ts in news release writing
Facilitators
Robert Conceicao is an Accredited Member (AMIPRS) and Council Member of the Institute of Public
Relations of Singapore (IPRS). With over 20 years experience in PR, Journalism and Marketing,
Robert has worked in both the public and private sectors. He is the founder of two boutique PR
consultancies – Epiphany PR and Majic Communications and is a Director in the latter. He has led
successful account-servicing teams for a range of international and local clients from the aerospace,
IT, healthcare, education, sports, retail, arts and “not-for profit” sectors. Robert is a lecturer with both
IPRS’ Diploma and Professional Certificate programmes as well as with Marketing Institute of
Singapore/Curtin University
Who Should Attend
· Corporation communications managers and executives who would like to refresh their news
release writing skills.
· Managers (especially of SMEs, VWOs, etc) who have to craft their own news releases as they
don’t have the luxury of a corporate communications department.
· Anyone who is interested in reaching out to the media.
Objectives
· Navigating the crowded media space – an overview of the competition for space in the different
media
· Achieving corporate goals – the News Release as a communication tool
· Framing the release – identifying appropriate news angles
· Formats and Styles
· Tips – how to make your releases stand out from the crowd