Successful public relations can help you to raise awareness of your business significantly and inexpensively. Yet, many businesses are not taking full advantage of this strategy or they lack the know-how.

This practical and interactive workshop is designed to equip non-PR personnel with essential PR knowledge. Participants will be guided ste-by-step on how to plan a PR campaign from scratch.

Outline | Facilitators | Methodology | Who Should Attend | Objectives

Detail

Date:
Duration:	1, day(s) 9:00AM - 5:00PM
Fee:	$310.00
Venue:	Stamford Road, near Dhoby Ghaut MRT

Fees are subjected to prevailing GST of 7%

A Certificate of Attendance will be given subject to 90% attendance.

For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg

Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.

Outline

Introduction
- gain insight on what public relation is
- common misconceptions of PR

Plan
- discover what is a PR plan
- establish the steps to an effective PR plan

Strategy
- identify useful strategies of public relations campaigns
- how to adopt the strategies to fit your business

Media
- determine the different media
print, broadcast, new media
- determine the appropriate media for your campaign

Qualities
- ascertain the essential qualities to adopt for successful public relations

Media Relations
- establish effective working relations with the media
- how to communicate with editors and reporters

Press Release
- establish the structure of a press release
- learn how to write a press release that sells
- create headlines that capture attention

Facilitators

Ms Catherine Chan

Catherine had been the Communication Manager with Institute of Certified Public Accountants of Singapore and the Corporate Communications Manager with Automobile Association of Singapore. Her 15 years of corporate communication experience includes working with Chan Brothers Travel Pte Ltd, Stanford Global Link Singapore Pte Ltd, and Multiwave Innovation Pte Ltd.

She graduated with Bachelor of Arts from National University of Singapore. Catherine is an associate member of AICI, which is based in the United States and has served as a member of the pioneering Communications Sub-Committee of AICI South Asia-Singapore

Methodology

Participants are guided through practical steps of the topic with a combination of lectures, case studies and group discussions.

Who Should Attend

Executives, managers, business owners who want to equip themselves with PR knowledge and skills.

Objectives

After the one-day workshop, participants will be able to:
understand what public relations is
learn how to put together a PR plan
gain insight on how to build relations with the media
equip yourself with the know-how in writing press releases
learn the secrets of how to be effective and successful in your PR campaign

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