Building a Service Leadership Culture for Business Excellence

Great service starts from the top but also in the middle. Managers, department heads and team leaders need to be successful drivers for service excellence within the organisation and their own departments. True service leadership is when every individual in the company, whether at the frontline or backend, is a leader in making the customer happy and satisfied. For organisations who serve corporate or key customer accounts, the importance of service leadership and internal service excellence is even more critical: customer loyalty requires the attention of every manager and leader; quality service requires strong teamwork across functions and departments; and the competitive advantage of the company hinges on the service orientation of each and every employee.
 
 

Detail

Date: 29 Jun 2012
Duration: 1, day(s)
9:00AM - 5:00PM
Fee: $420.00
Venue: 51 Anson Road, #03-53 Anson Centre Singapore 079904

Fees are subjected to prevailing GST of 7%

For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg

Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.

Outline

Why the Need for Service Leadership and Internal Service Excellence
· Why a collective service leadership mindset is needed for B2B competitive advantage
· What is internal service and why it is important for B2B service providers
· The relationship between teamwork, internal service & service excellence
· Traits of a successful internal service culture

Becoming Great Service Leaders
· Management as a service
· 4 Characteristics of the service leader
· Difference between leading and managing
· 5-step approach for service leadership
· Ways to improve your service leadership

Addressing Organisational and Department Obstacles
· Identify the seven sins of internal service
· Assess whether your system, policies and procedures are customer-centric
· Minimise interdepartmental conflicts that create obstacles to internal service excellence
· Optimise points of contact for customer satisfaction and not department/company convenience

Establish Internal Service Excellence for Your Company or Department
· Identify and segment your internal and external customers
· Define what your internal and external customers need from you
· Clarifying your services and standards for your customers
· Shift from a functional to contribution organisational mindset

Develop the Service Plan
· Build a mission statement for your department
· Define the department key results areas and objectives
· Orienting your people to the service plan

Improving Service through Redesign
· 4 types of service improvements
· Factors to consider in service design improvement
· 7 Key steps in service design process
· The 3Ts of service design: Task, Tangibles, Treatment

Facilitators

Michelle Lim is an Executive Trainer who specialises in training and coaching in Business Writing, Business
Communications and Customer Service. She has more than ten years of experience in training, people
management and customer service with Multinational, SME as well as Government organisations. Companies
which have benefited from her insight, personable style and experience include Singapore Press Holdings,
Changi Airport Group, Singapore College of Insurance, American International Group, Institute of Banking &
Finance, Inland Revenue Authority of Singapore, Ministry of Defence and Lee Kuan Yew School of Public
Policy.
In her workshops, Michelle helps participants to transform the way they speak, write and communicate with a
practical inside-out approach. In her many years of communications experience in the corporate sector, she
has presented to and written reports for Ministers, CEOs, Directors and others; groups large and small; and
different types of audience as well as in different types of business situations. She was formerly from Citi
(Global Consumer Banking), where she managed high customer-impact projects in a complex cross-functional
and multicultural environment. Her experience launching and managing major services for the bank provides
her with the insight and depth in managing the end-to-end customer experience from the employee as well as
organisational point of view.
Her customer service background extends from B2C, B2B to G2C markets. In her B2B experience, she
handled key client accounts such as SingTel, DBS, NEC, Sony and Zone Telecom. In the government sector,
she was with the Ministry of Manpower, where she was one of the pioneer managers of strategic manpower
planning and was involved in setting up the relationship platforms and processes of the department in relation
to other statutory boards and ministries. Michelle is also trained as an image consultant by London Image
Institute and Imageworks Asia, accredited by AICI (Association of Image Consultants International) based in
United States. Hence, she also advises individuals and companies in their professional and corporate image in
her customer service programs.
Michelle was also a lecturer for many years with Ngee Ann Polytechnic, where she conducted workshops in
communications and lifeskills. As a manager of the Talent Development Program, she coached top scholars in
image, interview skills, motivation and leadership. Under her management and coaching, the program
participants have been awarded Public Service Commission (PSC), SMU Lee Kong Chian and NUS
scholarships.
Michelle strives to create learning that inspire, engage and transform individuals and organisations. Hence, her
workshops focuses not just on the theories of training but more importantly, incorporates a practical yet
powerful approach to enable participants to build confidence, apply transforming techniques and change their
workplace experiences and situations.

Who Should Attend

Managers, executives and team leaders who are responsible to establish, improve and drive customer service
initiatives will benefit from this course. Division heads and managers who oversee non-frontline functions such
as information technology, human resource, administration, marketing etc. but who needs to establish an
internal and external customer-focused orientation in their departments will also benefit from this course.

Objectives

Participants will gain insights, strategies and new ideas to develop service leadership and drive internal service
excellence within their departments and organisation. They learn to identify service leadership traits, and renew
their habits and practices to be exemplary service leaders. Through practical case studies, application and
discussions, participants will learn to assess their organisation and department in terms of internal service
excellence, and develop an achievable and concrete plan to improve and implement changes.

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