Charts & Figures for Sharper Collaterals, Reports & Presentations

Do you use charts and figures to persuade and communicate effectively? A picture tells a thousand words – effective marketers, managers, leaders and communicators need to make use of charts and figures to convince, persuade and sell more effectively and powerfully. This interactive one-day course will equip you with practical techniques and knowledge on charts and figures to increase the impact and clarity of your message.
 
 

Detail

Date: 09 Jul 2012
29 Oct 2012
Duration: 1, day(s)
9:00AM - 5:00PM
Fee: $420.00
Venue: 51 Anson Road, #03-53 Anson Centre Singapore 079904

Fees are subjected to prevailing GST of 7%

For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg

Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.

Outline

Get Attention with a Clear Objective
· Know and clarify your objectives
· 3-step approach to using charts
· Key words to help you choose the right chart comparison
· Select the appropriate chart form
· Avoid common mistakes in using charts and figures
Convince with Charts and Figures
· Showing percentages with component comparison
· Ranking data with item comparison
· Depicting trends and changes over time with time series
· Managing data ranges with frequency distribution
· Emphasise relationships and patterns with correlation
· Communicate information through linear, vertical and circular flows
· Illustrate interaction, segmentation, leverage and interrelationships
Persuade Clearly with Complex Data, Concepts and Information
· Advanced application of charts to complex data scenarios
· Strategies to simplify, emphasise and convince
· Improve your presentation impact when using visual concepts
· Communicate more clearly and persuasively in your marketing collaterals
Achieve Clarity and Impact with Effective Visual Design
· Apply scale, proportion and positioning to project importance
· Capitalise on color, pattern and lines to highlight the core message
· Word your title to inform and illuminate
· Create effective labels and legends

Facilitators

Michelle Lim is an Executive Trainer who specialises in training and coaching in Business Writing, Business Communications and
Customer Service. She has more than ten years of experience in training, people management and customer service with
Multinational, SME as well as Government organisations. Companies which have benefited from her insight, personable style and
experience include Singapore Press Holdings, Changi Airport Group, Singapore College of Insurance, American International Group,
Institute of Banking & Finance, Inland Revenue Authority of Singapore, Ministry of Defence and Lee Kuan Yew School of Public
Policy.
In her workshops, Michelle helps participants to transform the way they speak, write and communicate with a practical inside-out
approach. In her many years of communications experience in the corporate sector, she has presented to and written reports for
Ministers, CEOs, Directors and others; groups large and small; and different types of audience as well as in different types of business
situations. She was formerly from Citi (Global Consumer Banking), where she managed high customer-impact projects in a complex
cross-functional and multicultural environment. Her experience launching and managing major services for the bank provides her with
the insight and depth in managing the end-to-end customer experience from the employee as well as organisational point of view.
Her customer service background extends from B2C, B2B to G2C markets. In her B2B experience, she handled key client accounts
such as SingTel, DBS, NEC, Sony and Zone Telecom. In the government sector, she was with the Ministry of Manpower, where she
was one of the pioneer managers of strategic manpower planning and was involved in setting up the relationship platforms and
processes of the department in relation to other statutory boards and ministries. Michelle is also trained as an image consultant by
London Image Institute and Imageworks Asia, accredited by AICI (Association of Image Consultants International) based in United
States. Hence, she also advises individuals and companies in their professional and corporate image in her customer service
programs.
Michelle was also a lecturer for many years with Ngee Ann Polytechnic, where she conducted workshops in communications and
lifeskills. As a manager of the Talent Development Program, she coached top scholars in image, interview skills, motivation and
leadership. Under her management and coaching, the program participants have been awarded Public Service Commission (PSC),
SMU Lee Kong Chian and NUS scholarships.
Michelle strives to create learning that inspire, engage and transform individuals and organisations. Hence, her workshops focuses
not just on the theories of training but more importantly, incorporates a practical yet powerful approach to enable participants to build
confidence, apply transforming techniques and change their workplace experiences and situations.

Who Should Attend

This course is designed for marketers, executives, managers, leaders who need to present and convince others with statistics and
data, or who needs to present complex and detailed information in a simple yet effective manner.

Objectives

This course is for anyone who has to make use of statistics and numbers to convince others or who has to explain difficult or
complicated concepts. Learning from practical exercises and examples, participants will improve the way they design charts and
figures for reports, presentations and marketing collaterals. Participants will learn to determine their core message, use different chart
types and figures to achieve their message objectives, and apply techniques of visual communication to design powerful visuals. They
will be able to communicate complex data and information scenarios in a simple, clear and impactful manner to their audience. Most
importantly, they will learn to avoid the costly mistake of creating complicated charts and communication documents that their readers
do not understand or connect with.

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