Coaching for Marketing Managers
Marketing Professionals today have to master a range of skills – not just specialise in marketing communications skills but also finance and planning, entrepreneurship, facilitation of cross functional teams and so on. The ability to comfortably stretch across different disciplines while still bringing innovation and creativity to the table is what marks a great marketer.
The role that Marketing Managers play in helping their team members gain mastery across the skill set while still maintaining their creativity, innovation and energy is critical to the development of great marketers. A Marketing Manager’s ability to coach team members through complex and challenging situations through to completion, with the original creative vision intact, will help make marketing an engine of growth within a business.
Solutions-Focused Coaching can help the Marketing Manager ignite their team members’ creativity and innovation, creating a dynamic but resilient team of marketers.
Detail
| Date: |
21 Jun 2012 - 22 Jun 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $780.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
Solutions-Focused Coaching Skills for Managers
· Principles of Solutions-Focused Coaching and Mindset of the Manager as Coach
· Powerful questions that expand thinking and perspectives
· Outcome-Focused frame of interactions to create alignment with business impact
· Structured Deep Visualisation and Questioning Techniques that Translate Ideas into Concrete Execution Plans
Coaching through Challenge
· Coaching through blocks and barriers
· Coaching past internal ‘gremlins’ at work
Managerial Coaching for Results and Performance
· Coaching for individual and team management
· Coaching for team alignment and vision
· Coaching for business productivity – time and focus
· Energy management – generating and sustaining high energy states for individuals and teams
Facilitators
Goh Thee Woon is Executive Director of The Coaching Republic Pte Ltd in the business of executive coaching, coach
training and customised solutions for organisation and leadership development. He is also the business owner of Rubicon
Network – a consulting outfit comprising experienced ex-corporate leaders that support companies during the “critical first
phases” of business set up, corporate re-organisation and post-merger integration. As an executive coach, his niche is in
supporting leaders in making “great people decisions” during organisation change and transformations. As a consultant, his
focus is on supporting his clients in developing “masterful leadership practices that matter most”.
Thee Woon worked with senior management of companies either as non-executive director, coach or consultant. He is
currently a non-executive director with an ASX (Australian Stock Exchange) biomedical company. He was a consultant with
three renowned global semiconductor companies – two based in Taiwan and the other in San Jose – on developing
leadership teams for new businesses and aggressive business growth. In coaching business, his clients include
semiconductor and manufacturing companies in Taiwan, China and Singapore, public healthcare organisations, education
institutions (secondary schools), and the military services. He is an associate executive coach of the Civil Service College
where he supports assignments for various government ministries and statutory boards. He is also the current chairperson of
the China HR Council of The Conference Board.
He has had more than 30 years of working experience in multinational corporations, based both in Singapore and overseas
including China and Taiwan. He was most recently with Taiwan Semiconductor Manufacturing Company (TSMC) in a senior
leadership role. Thee Woon has had extensive experience in building organisational capability and executive team bench
strength, leadership and management development, and leading corporate and/or organisational transformations.
He holds a MA in Education and Human Development from The George Washington University (USA), and a Bachelor of Arts
and Social Sciences from National University of Singapore (NUS) in Economics and Statistics. He is also a trained executive
coach certified by Masterful Coaching (USA), Erickson College (Canada) and the Henley Business School of University of
Reading (UK)
Who Should Attend
Marketing Managers and Senior Marketing Professionals responsible for their marketing team performance and business results
Objectives
· Understand the principles of solutions-focused coaching and its application in creating motivation and commitment
· Conduct solutions-focused coaching session at work to bring the best out of people and business excellence
· Conduct breakthrough conversation with individual team members to help them align their deeper values with their goals
to create greater resilience, motivation and commitment