Creating Newsletters for Maximum Impact
A company’s newsletter is the voice of the organisation. If you are involved in producing a newsletter, you can increase your readability by good writing, attractive visuals, interesting content, and design that draws and retains the reader. A well-produced newsletter can engage its readership and bond employees to the vorganisation.
Detail
| Date: |
16 Jul 2012 - 17 Jul 2012 15 Oct 2012 - 16 Oct 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $780.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· Writing clear intros and news leads
· Adopting the inverted pyramid style used in newspapers
· Honing in on the angle to give routine news a fresh perspective
· Shaping and sequencing articles for easy reading
· Adding quotes and captions to add interest
· Unleashing the power of the verb to make articles come alive
· Knowing how to use tenses, punctuation, diction, sentence length and clauses
· Weeding out ambiguity and clutter
· Selecting the appropriate vocabulary and transition links to make the articles coherent
· Creating effective paragraphs
· Proofreading techniques – tips and techniques
· Engaging the Editor in layout principles
· Focus on type (size, font), column settings (being aware of the desired number of words in a column to aid
readability), subheads (placing), captions (format)
· Writing catchy headlines and standfirsts to grab the readers’ attention
· Cropping and composing photographs to maximise impact
· Understanding how design enhances readability
Facilitators
Valerie Valberg-Yeoh, Managing Consultant of Vying Communications, brings to the workshop 26 years of
experience in communications. The top graduate of her cohort of teacher trainees became Editor of Singapore
Airlines’ award-winning house newspaper, Outlook. Her particular expertise is linguistics. After an overseas stint,
Valerie returned to teach Communications Skills at the Singapore Polytechnic.
In 1993 she founded Vying Communications and has been conducting training in both written and spoken
communications since then. In 1993 she also won the PAN SE Asian Toastmasters’ Speech Competition and
has added presentation skills and speech training to her workshops. She also conducts workshops for the
Institute of Public Relations.
Among Valerie’s corporate clients are the Singapore National Employers’ Federation, Creative Technology, Visa
International, Singapore Technologies, GlaxoSmithkline, Nanyang Polytechnic and the Monetary Authority of
Singapore
Objectives
· Write crisp and clear copy that draws readers to your newsletters
· Edit copy to make your articles more readable
· Guide photographers to take interesting pictures
· Crop pictures to tell their own story
· Guide layout artists to play up important company article