e-Newsletter Design (EDM Design)

 This 1-day hands-on course is designed for learners with zero to little knowledge in designing e-Newsletters. The course will equip you with the skills to create and disseminate e-newsletters (also known as an Electronic Direct Mailer or EDM) used widely in e-mail marketing.
 
 
 
 
You will also gain a greater appreciation of its usefulness when used correctly. Learn how to create targeted campaigns to more effectively reach your audience. Dos and don'ts are discussed with emphasis on layout considerations and image handling.
Learn the fundamentals of how to start building a mailing list is revealed, and how to correctly and effectively manage your mailing lists and user subscriptions. You will also learn how to send bulk emails and stay within the rules and regulations governing mass mailing.

Outline | Who Should Attend | Objectives

Detail

Date: 27 Jun 2012
31 Aug 2012
22 Oct 2012
10 Dec 2012
Duration: 1, day(s)
9:00AM - 5:00PM
Fee: $180.00
Venue:

 12 Prince Edward Road, #03-03 (Podium A) Bestway Building

 - Fees are subjected to prevailing GST of 7%

- Includes course materials and light refreshments
- A Certificate of Attendance will be given subject to 90% attendance.

For more information, please contact JobsDB Learning at 65788111 or email to;learning@jobsdb.com.sg

 
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.

Outline

 

 

  • Introduction to e-Newsletter (EDM)
  • Revisiting Essential Web Design Elements
  • HTML Newsletters
  • Good Practices
  • Plain Text Newsletters
  • Spam Considerations
  • Managing Subscribers
  • Sending Campaigns
  • Alignment for e-Newsletters

 

 

Who Should Attend

 For those with basic knowledge of designing webpages and HTML

Objectives

 To enable participants to acquire the necessary skills in the creation of electronic newsletters or flyers (also known as EDM). Focusing on layout considerations and how to keep the email size small.

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