Effective Crisis Management Communications
Today a volcanic eruption on a remote island affects more than a million people worldwide. It becomes a global crisis and yet the crisis has to be managed locally. How crises management teams in companies, governments, corporations handle the challenge will shape the survival of the organisations. The importance of handling a crisis is today a make or break situation for organisations.
This course is aimed at helping employees understand why dealing with crisis is beneficial to them and to the organisation. It is all about being on top of such crises and not let them topple you. It will cover identifying ‘minefields’ and developing level-headed approaches to deal with the situation to maintain or even increase confidence in the organisation. We will discuss issues like the spiral of confidence and siege mentality.
Participants will be exposed to practical situations and be encouraged to use the knowledge learnt to defuse these potential threats.
Detail
| Date: |
01 Jun 2012 |
| Duration: |
1, day(s) 9:00AM - 5:00PM |
| Fee: | $540.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
1. What is Crisis?
This will cover recent global trends and historical perspectives. It will then home in on definitions and types of crises. It
will deal with issues which do not need a crisis-level response.
2. The Cycle of Crisis Management
This will cover the need to deal with a crisis and map the full cycle in dealing with a crisis before focusing on the
prevention aspect which focuses on knowledgement management. It will cover aspects of confidence-building versus
being under siege.
3. Dealing with the Crisis
Participants will participate in this process through examining cases studies and role play on managing both internal
and external communications for various forms of crises. Much attention will be paid to handling the media and
containing the crisis.
4. Getting To Grips: Make Communications Matter
This session looks at basic guidelines on handling a crisis – empathy, accuracy, leadership and questions on levels of
reassurance and sharing of information.
Facilitators
Braema Mathi has over 15 years of experience dealing with media strategies for the non-profit sector. She has done
research on the impact of media, been a journalist and worked in corporate communications, heading a department to
build it up.
As an active volunteer with a few organisations, Braema has drawn up media plans, organised events, managed the
internal communications and newsletters. As a journalist she has worked with the non-profit sector to raise awareness
to the work and issues whilst working with the VWO to protect clients. As head of corporate communications in a
hospital, she helped to brand the hospital with the help of the media. During the SARS crisis the daily updates as part
of internal communications helped the staff to remain cohesive and focused during the crisis.
Braema has worked as a teacher, a journalist, a researcher and is now a consultant, focusing on the non-profit sector.
She is conducting training for staff, carrying out research and framing strategies for organisational and programme
development.
Objectives
At the end of this course, YOU will be able to achieve the following:
· Develop a conceptual understanding to crises and issues, recognising the differences between them
· Identify target audiences
· Have an understanding on how crises are managed more by leadership than management
· Develop awareness on managing communication in dealing with the four levels of outrage and risks faced by the
public
· Have tools – like a crisis management protocol – to deal with difficult situations at the workplace and a game plan