Facilitators

Cecilia Sim believes strongly that people can develop to their potentials at personal and professional level. She is highly
enthusiastic and motivated in facilitating participants to uncover and develop their personal and professional potentials. She
facilitates and engages participants by using simulated real-life cases and practical examples to enhance their learning.
Cecilia includes gap analysis training methodology and walks the participants through self-discovery process to review past
and existing workplace experiences, highlight necessary changes and revitalise next action steps for personal development
and better results.
She is a bilingual facilitator who conducts courses according to learners and organisational background, needs and
requirements. She has strong people skills and cross-border experiences to work with participants across different industries
and cultures in the region. Her 20 years of extensive industry experiences came from her previous roles as Trainer/Facilitator,
Sales Consultant, Assistant Director, and General Managers in various industries ranging from information technology,
education, membership and management consulting. Her past corporate sales and marketing experiences include sales
support for information systems, market development for corporate training courses in Singapore and China, promotion of
high profile memberships for MNC, SMEs and startup in many fields. She was responsible for portfolio repositioning, change
management, sales results and performance of her team and organisation in her previous positions.
Being a practitioner managing her training and consultancy firm, she is well-versed with practical strategies when facilitating
participants and strongly effective in sharing experiences, changing of mindsets and motivating of personnel in all levels. Her
key competencies include corporate training, course development, and management consultancy services in the areas of
sales and marketing, communication, customer services, supervisory management and mentoring.
Among many others, Cecilia’s corporate clients include Ascendas Services Pte Ltd, Chemipac Marketing Services, Koda Ltd,
ComfortDelGro Rent-A-Car Pte Ltd, Premier Rent a car, Diethelm Singapore Pte Ltd, Nike, Inc, MTU Asia, Kennametal Pte
Ltd, American Express Singapore, Sime Darby Singapore Ltd, Spa Esprit, Applied Materials, SL Global Pte Ltd, Yung Wah
Ind Co (Pte) Ltd, YHI Corp (Singapore) Pte Ltd, Chubb Singapore Pte Ltd, City Development Limited, Goodwood Park Hotel,
York Hotel, PSC Group Limited, Singapore Food Industries Ltd, People’s Association, WDA, Ministry of Education, Ministry of
Defense, Singapore Police Force, People’s Association, SAFRA. Her participants include organisations from Indonesia,
Malaysia, Thailand, Vietnam, India, Pakistan, Australia, China and Hong Kong.
She has a Bachelor of Business Administration from Northeastern University, Boston, USA. She also holds an Advanced
Certificate in Training and Assessment (ACTA), WSQ