Events Marketing Essentials - Enhance Your Marketing Skill
Data shows decision-makers are turning to event marketing to drive purchase behavior and deepen engagement in the face of an intensifying worldwide financial crisis.
The future of advertising will be on the internet, which can offer visual and audio stimulation, but can't replace face-to-face communication. Businesses are realising that events are vital in creating a complete brand experience. Online communities are being formed, and there is demand for events that cater for these new groups.
Take advantage of this powerful tool in the business-to-business marketing: event marketing. Whether it’s online or onsite, you will have exclusive access to customers and prospects, and you can really get down to delivering your message in a way that cuts through the clutter.
Detail
| Date: |
25 Jun 2012 - 26 Jun 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $680.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· Use events to reach, motivate and cultivate customers
· How to fit events marketing in the overall promotional mix
· Variety is the spice of life – events for different purposes and audiences
· Create experiences to excite, inspire or impress target audiences – internal and external
· Staging and special effects – Are they worth the effort and expense?
· Managing Event Costs – Smart Budgeting to Deliver Results
· Corporate meetings and conferences need not be a chore, or a bore
· Make education rewarding – how to run better seminars and product launches
· Get better results from exhibitions and road shows
· Online Media – New Wave of Event Marketing
· Mix and match communication channels and media to get optimum results
· Measuring Events in the Marketing Mix
Facilitators
Sandy Cheung is currently Senior Product Manager for CCH South East Asia, a leading information
provider globally. She has joined them in 2001 to setup and manage its Events operations in Asia. Over the
years, her role has expanded to include marketing & communication, business development and product
management.
Sandy has over 15 years of working experience in event management, exhibition and sponsorship, sales &
marketing, business development, product management and corporate training. She is highly experienced
in training participants interested in events-related subjects.
She has conducted several events-related courses for a wide range of clients across various industries and
has worked closely with many in delivering in-house customised courses.
Who Should Attend
Executives whose portfolio includes B2B and B2C promotions, and anyone asked (or tasked) to enhance
the marketing mix. The course introduces participants to using events as a promotional tool, whether
handled in-house or outsourced. Case studies, group discussion and practical exercises will be included.
Objectives
This course will guide you through how companies can complement or supplement conventional marketing
campaigns with the elements of Events to achieve optimal mix. Events have the power and potential to
take relationship marketing a notch higher by involving customers, business partners and other
stakeholders - including employees - in educational, entertaining and memorable activities. From seminars,
product launches and road shows to exhibitions, incentive travel, sports and entertainment – events not
only best drive ROI, accelerate and deepen brand relationships, it also presents a host of business
opportunities.