Exhibition Marketing - Strategies to Yield More Leads & Sales Onsite
An exhibition is perhaps the most powerful environment for meeting your market face-to-face. It’s an expensive business – so you need to be sure that you are extracting maximum value. What’s the point, if you don’t really know what you want to achieve? Do you have measurable objectives and the means to measure them? Does spending more guarantee better results?
Your organisation will be represented at exhibitions closely aligned to your marketing strategy and communication mix, by sharpening your attendance objectives and evaluating their overall performance. You will be able to introduce new and refreshingly simply techniques that have worked for many other systems, ideas and concepts that can be adopted to consistently achieve results.
Detail
| Date: |
29 Jun 2012 |
| Duration: |
1, day(s) 9:00AM - 5:00PM |
| Fee: | $420.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· Plan your approach more effectively by identifying, qualifying and selecting the right
exhibitions for your company
· Prepare in advance by clarifying real exhibition objectives and establishing appropriate
checklists and timetables
· Present a stand by confirming the principles and concepts of venue and stand hall layouts
· Promote attendance by identifying tactics and ideas designed to increase stand visitor
numbers
· Sell at exhibitions by understanding the basics of selling on an exhibition stand
· Follow up exhibitions more effectively by adopting a proven method to qualify, prioritise,
chase and manage leads, and evaluate their overall company performance
Facilitators
Sandy Cheung is currently Senior Product Manager for CCH South East Asia, a leading
information provider globally. She has joined them in 2001 to setup and manage its Events
operations in Asia. Over the years, her role has expanded to include marketing &
communication, business development and product management.
Sandy has over 15 years of working experience in event management, exhibition and
sponsorship, sales & marketing, business development, product management and corporate
training. She is highly experienced in training participants interested in events-related subjects.
She has conducted several events-related courses for a wide range of clients across various
industries and has worked closely with many in delivering in-house customised courses.
Who Should Attend
This course is suitable for first-time exhibitions and managers with some experience. Marketing
and event administrators, marketing and event managers undertaking the task for the first time
will find the course useful.
Objectives
This course will enable you to get the best from exhibitions through a step-by-step process
covering selection, objective-setting, delivery, and basic evaluation. It will equip you to think
creatively about your activities within a disciplined framework, and to optimise the impact of your
presence.