How to Get Your Story in the News
The local media scene is in a state of flux. New channels keep popping up. Others are dropping out. As media competition heats up, corporations are being pressured to splurge on advertising so as to be heard in the crowded media marketplace. How then do corporations that wish to get into the news via the editorial route cope? This interactive course will provide a right mix of essential background information on the latest media trends in Singapore and the “do’s and don’ts” when trying to interest editors and journalists with your announcements and good news stories.
Detail
| Date: |
07 Aug 2012 |
| Duration: |
1, day(s) 9:00AM - 5:00PM |
| Fee: | $480.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· An overview of the changing media landscape in Singapore
· How different media sees news differently
· How to package your news according to the needs of your targeted media
· The importance of timing in the breaking of news
· What to do if your Plan A fails? Having a contingency plan
· How to craft a Media Advisory
· How to pitch a story to a news editor – over the phone, via email or face-to-face
Facilitators
Robert Conceicao is an Accredited Member (AMIPRS) and Council Member of the Institute of
Public Relations of Singapore (IPRS). With over 20 years experience in PR, Journalism and
Marketing, Robert has worked in both the public and private sectors. He is the founder of two
boutique PR consultancies – Epiphany PR and Majic Communications and is a Director in the
latter.
He has led successful account-servicing teams for a range of international and local clients from
the aerospace, IT, healthcare, education, sports, retail, arts and “not-for-profit” sectors. Robert is
a lecturer with both IPRS’ Diploma and Professional Certificate programmes as well as with
Marketing Institute of Singapore/Curtin University
Who Should Attend
· Corporate communications and marketing communications professionals
· Managers and executives who need to work with the media
· Anyone who’s interested in how the media decides what is news and what’s no
Objectives
· Know how to effectively employ media publicity
· Understand how to package your news
· Target the right medi