How to Write an Online Marketing Plan – Go where your market is!
The ways the new marketing tools have evolved and how people interact with technology has led to the development of new patterns of customers’ behaviours and new marketing opportunities for businesses. A well planned online marketing plan with focused marketing strategies and activities will help to optimise marketing resources and manage marketing results that otherwise could be difficult to monitor and sustain.
Online marketing plan is directional. It provides your business with a detailed breakdown of the product offering, the target customers and marketing opportunities. It sets the key performance indicators, lists the specific marketing activities and directs your business from where you are to where you are going. It helps you to explore the appropriate use of online tools – corporate website, blog, social media, email marketing – and strategies for reaching potential clients, capitalising the opportunities, measuring the online marketing strategies, and building relationships within your business community.
This course focuses on developing online marketing plan to review, reflect and propose the online tools that are most appropriate and relevant for your markets. It includes making corrective actions for staying on course to your business objectives, and to attract people towards you with engaging, interesting, and valuable content for on-going connection.
Detail
| Date: |
26 Jun 2012 - 27 Jun 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $780.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Outline
· Understanding the new marketing tools and its applications
· Reviewing business and analysis of existing/prospective target markets
· Setting online marketing objectives, PKIs and results
· Identifying target markets, needs and market’s digital behaviours
· Evaluating the blend of online marketing strategies and applications
· Optimise the best mix of websites, search engine and email marketing for increasing reach
· Engage and distribute content through podcast, blogs, online video and social networks
· Practicing key pillars of online marketing strategies
· Setting the marketing budget for new and low-to-no cost online tools
· Implementing, evaluating, review and controlling of the results
· Putting all elements of the marketing plan together
Facilitators
Cecilia Sim is a bilingual facilitator who conducts courses according to learners and organisational background, needs and
requirements. She has strong people skills and cross-border experiences to work with participants across different industries
and cultures in the region. Her 20 years of extensive industry experiences came from her previous roles as Trainer/Facilitator,
Sales Consultant, Assistant Director, and General Managers in various industries ranging from information technology,
education, membership and management consulting. Her past corporate sales and marketing experiences include sales
support for information systems, market development for corporate training courses in Singapore and China, promotion of
high profile memberships for MNC, SMEs and startup in many fields. She was responsible for portfolio repositioning, change
management, sales results and performance of her team and organisation in her previous positions.
Being a practitioner managing her training and consultancy firm, she is well-versed with practical strategies when facilitating
participants and strongly effective in sharing experiences, changing of mindsets and motivating of personnel in all levels. Her
key competencies include corporate training, course development, and management consultancy services in the areas of
sales and marketing, communication, customer services, supervisory management and mentoring.
Among many others, Cecilia’s corporate clients include Ascendas Services Pte Ltd, Chemipac Marketing Services, Koda Ltd,
ComfortDelGro Rent-A-Car Pte Ltd, Premier Rent a car, Diethelm Singapore Pte Ltd, Nike, Inc, MTU Asia, Kennametal Pte
Ltd, American Express Singapore, Sime Darby Singapore Ltd, Spa Esprit, Applied Materials, SL Global Pte Ltd, Yung Wah
Ind Co (Pte) Ltd, YHI Corp (Singapore) Pte Ltd, Chubb Singapore Pte Ltd, City Development Limited, Goodwood Park Hotel,
York Hotel, PSC Group Limited, Singapore Food Industries Ltd, People’s Association, WDA, Ministry of Education, Ministry of
Defense, Singapore Police Force, People’s Association, SAFRA. Her participants include organisations from Indonesia,
Malaysia, Thailand, Vietnam, India, Pakistan, Australia, China and Hong Kong.
She has a Bachelor of Business Administration from Northeastern University, Boston, USA. She also holds an Advanced
Certificate in Training and Assessment (ACTA), WSQ
Who Should Attend
Anyone who wants to improve marketing planning skills to develop online marketing plan for marketing businesses, products, or services
Objectives
· Increase understanding of the new marketing tool – Web 2.0
· Development and application of Web 2.0
· Generate marketing goals, interest in your product and services
· Formulate online marketing strategies for achieving business objectives
· Process of drafting and developing a result-oriented online marketing plan