Managing Corporate Social Responsibilities (CSR) Effectively
Today businesses are more socially conscious and oriented towards conducting their business in an ethical manner. Good business practices that are ethical and socially conscious become corporate values. Many companies understand the need to be a community player and contribute to development. Few do it well.
But it can be done with more emphasis placed on corporate values, appropriate marketing and communication strategies to build up CSR and so enhance the bottom line for the company. This course is aimed at developing CSR strategies and marketing them to benefit the company and the community.
Detail
| Date: |
22 May 2012 - 23 May 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $780.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
1. What is CSR?
2. Relevance of CSR in the Corporate World
3. Finding the Nexus – Planning CSR for the Business Sector
4. Programmes and Bottom Lines
5. Marketing Tools
6. Communication Tools
7. Best Practices in CSR
8. Evaluating CSR
Facilitators
Braema Mathi has over 15 years of experience dealing with media strategies for the non-profit sector. She
has done research on the impact of media, been a journalist and worked in corporate communications,
heading a department to build it up. One of her research areas is on multiculturalism within the American
community.
As an active volunteer with a few organisations, Braema has drawn up media plans, organised events,
managed the internal communications and newsletters. As a journalist she has worked with the non-profit
sector to raise awareness to the work and issues whilst working with the VWO to protect clients. As head of
corporate communications in a hospital, she helped to brand the hospital with the help of the media. During
the SARS crisis the daily updates as part of internal communications helped the staff to remain cohesive
and focused during the crisis.
She has conducted organisation development workshops in Malaysia and Singapore. She is a regular
speaker at seminars and conferences. Braema has worked as a teacher, a journalist, a researcher and is
now a consultant, focusing on the non-profit sector. She is conducting training for staff, carrying out
research and framing strategies for organisational and programme development.
Who Should Attend
This course will benefit staff at the management level who need to develop CSR practices, develop
communication and marketing plans around CSR and who need to outline the role of CSR within the
organisation.
Objectives
· Develop a conceptual understanding to Corporate Social Responsibility
· Develop strategic plans on CSR
· Identify CSR programmes of value to the business
· Develop marketing and communication strategies on CSR to meet bottom lines or enhance profits
· Operationalising CSR