Master Class in Public Relations
In today’s corporate world there is a definite need for companies to communicate more with their target audiences. In fact, the need is very real and audiences are demanding communications with the companies they deal with, whether it is a fashion label, a computer company, or even a food outlet.
It is essential for companies that wish to stand out and be leaders in their respective fields to be able to communicate with their audiences both internal and external. This course will take participants through the range of Public Relations specialisations that can be used to create better and more credible images for their companies.
This course will offer participants the correct tools for them to make use of Public Relations effectively and create opportunities where there seemed to be none before. This fast-track course will help anyone involved with communicating with internal and external audiences. It will teach how to techniques and be highly practical. Some of the topics covered include media relations and how to handle the media, corporate relations and how PR can help a company grow both financially as well as in their image.
A course recommended for anyone that needs to communicate the organisation’s image and messages. We will be learning to implement communications methods beyond the technical level.
Detail
| Date: |
30 May 2012 - 31 May 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $880.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· Introduction to PR
· The communication factor
· Media Relations
· Community Relations
· Investor Relations
· Corporate Relations
· Financial Relations
· Crisis communications
· New media
Facilitators
Gregory Tan is a 30 year veteran in the Strategic Communications and Public Relations Industry. He has handled a
wide variety of communications issues and clients. In addition of running his own consultancy, he also lectures at the
NTU Wee Kim Wee School of Communications and Information teaching undergraduate and graduate classes.
Gregory is a Past President of the Institute of PR of Singapore as well as the ex-Chairman of the Federation of ASEAN
PR Organisations. He was the Education Chairman of IPRS where he revamped the PR Certificate Course and
introduced the Diploma and undergraduate and Graduate courses for the PR Industry.
He has trained Principals from MOE, to SAF Officers in PR and Crisis Communications. Companies like Levis,
Siemens Nixdorf, Boston Scientific, GSK, DuPont, British American Tobacco amongst others have used his
consultancy skills for both training and various communication functions.
A leading expert in local and international PR, Gregory has also travelled extensively to give talks and help official
bodies build-up their communication skills. A firm believer in the power of positive communications, he has helped
many companies overcome their internal and external communication issues and problems.
Gregory has worked in the banking, conference, publishing, ship-repairing, property, beer, soft-drinks and PR
consultancy industries as Manager and Consultant.
Objectives
· Define and understand what is effective Public Relations
· Understand the PR processes
· Identify PR potential situations
· Create PR situations
· Understand what is Media Relations
· Understand what is Community Relations
· Understand what is Investor Relations
· Work around crisis situations and develop crisis communications plans
· Understand how to use the new media to your advantage
· Measure your communications effectiveness