Mastering Corporate Communications
This course provides a fast track understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation. Organisations are usually careful to preserve the sensitivities of their clients and the issues they deal with.
The course will offer tools for anyone involved in corporate communications to deal with the balancing act of promoting the work of the organisation, raising awareness to the issues while being watchful for the well-being of clients. It will cover communications for staff, well-wishers and the public, media planning and strategies, event management, using new media for marketing and crisis management.
Detail
| Date: |
19 Jun 2012 - 20 Jun 2012 30 Aug 2012 - 31 Aug 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $780.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· An introduction to Corporate Communications
- Why it is not just PR
- Constituent Elements of Corporate Communications
- Role of Corporate Communications in an organisation
· Internal Communications
- Target Audience
- Forms – the Newsletter, e-mail updates, internal meetings
- Elements of internal communications
· External Communications
- Different Types of Coverage – magazines, news media, new media
- Elements to external communications
· Dealing with the Media
- Different Forms of News Media
- The Approach
- Press Releases
- The Double Whammy – dealing with various media to ensure coverage
· Organising Events
- What is a successful event?
- PR events and/or Message
- Dealing with Partners
· Dealing with bad PR
- Is all publicity, good publicity?
- Damage limitation
- Opportunities to Transform bad PR
Course participants will be expected to develop a media strategy at the end of the course. This is an interactive course and
participants will be expected to carry out some hands-on tasks.
Facilitators
Braema Mathi has over 15 years of experience dealing with media strategies for the non-profit sector. She has done research
on the impact of media, been a journalist and worked in corporate communications, heading a department to build it up.
As an active volunteer with a few organisations, Braema has drawn up media plans, organised events, managed the internal
communications and newsletters. As a journalist she has worked with the non-profit sector to raise awareness to the work and
issues whilst working with the VWO to protect clients. As head of corporate communications in a hospital, she helped to brand
the hospital with the help of the media. During the SARS crisis the daily updates as part of internal communications helped the
staff to remain cohesive and focused during the crisis.
Braema has worked as a teacher, a journalist, a researcher and is now a consultant, focusing on the non-profit sector. She is
conducting training for staff, carrying out research and framing strategies for organisational and programme development.
Who Should Attend
For corporate communications, marketing executives/managers and those without much experience in this field. Designed for
participants who want an understanding of corporate communications to harness its power for the organisation.
Objectives
· Have a sound understanding of the general principles governing corporate communications and the role of such a
department in any organisation.
· Be aware of the different constituent parts of corporate communications that need to come together to brand the work for
the organisation.
· Have increased confidence and inspiration for the development of strategic and creative communication campaigns using
new media, the media and events.
· Understand how to integrate corporate communications into the overall strategy of the organisation.
· Have insights into strategies for crisis management.