
You’ve been put in charge of writing copy for your company’s or department’s website. You know there’s a lot more to it than just downloading brochures and other printed material. But where do you start? Writing is a challenge for most people – writing for an online readership is even more so. But if you can meet this challenge you’ll earn respect and recognition. Creating the right written message for your audience in a way that best represents your organisation, your department and your team is the goal of this course.
| Date: | |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $780.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
· Website audit – reviewing the content and usability of your website
· Website – best examples – evaluation exercise
· Web copy as a communication medium – tips and techniques
· Web writing priorities and web user behaviours
· Making reading easy – looking at micro and macro content
· Setting the right tone in web copy
· Editing your copy – developing the ability to write less and write simply
· Making web copy sing
Lotte Poole has been a copywriter in many Asian locations and in Australia. She worked for a large events
management team in Sydney, writing online and brochure copy for some of Australia’s iconic events. She
has developed a broad range of websites such as for a marketing company, a motorcycle manufacturer,
and an industry association. She has more than 10 years experience in training and facilitation in
Singapore and the Far East and has also worked with multi-national organisations in Australia, the UK, and
the US.
She is an accredited trainer and assessor (WDA Singapore), Master NLP Practitioner (ANLP), holds
certification in Event Management (University of Technology, Sydney), is a toastmaster and a Coach-U
coach. She has experience with profiling and personality assessment tools such as MBTI, TMS and FIRO
B.
Lotte works with and facilitates teams and individuals to realise their personal and professional potential.
During her career Lotte has worked across a variety of vertical sectors including financial services,
hospitality, IT, insurance, publishing and PR and not-for profit organisations.
Her particular expertise includes working with business and communication strategies, transition and
transformation, leadership skills, employee engagement and culture change. Lotte has held senior
positions in multi-national companies and has set up and run successfully five companies in event
management, accommodation and hospitality, public relations, training and consultancy.
· Everyone responsible for maintaining the company website and writing web copy
· PR and marketing executives
· Graphic designers whose knowledge about web content will enhance their creativity
· Managers responsible for marketing the organisation online
· Copywriters and advertising executives producing copy for websites
· Develop ways to keep your visitors coming back to your site
· Gain control over the message you’re sending out to your customers
· Maintain corporate brand and identity through online content
· Be able to differentiate between the characteristics of hard and soft copy