Selling ice to the eskimos

Yes, your product or service is not considered unique and must-have. Many do not see a demand for what you sell. They say that your pricing is high and not giving people what they need. In short, there is no market for what you sell. Should you give up or give all you have?

The above scenario was what Apple Inc went through just one year ago in March 2010. Now Apple's I-Pad is the world fastest selling computer. Experts say Apple has SOLD ICE TO THE ESKIMOS. 

Now you too can jump-start your sales, excite your customers and create a beeline for what you have like Apple I-Pad. Focused around real life cases of selling services nobody needs (including car grooming, stockbroking, training, business coaching and consulting), Sales Coach Andy Ng will reveal to you the secrets that are worth billions...

* Do not attend this course if your company is selling a product that everyone needs and there is no competitor. This course is also not suitable for salespeople who work for a monopoly like SPH and the government. Also not for those looking for slow results.
 

Detail

Date: 22 Jun 2012
Duration: 0.5, day(s)
9:00AM - 1:00PM
Fee: $179.00
Venue: The Plaza 02-301 7500a Beach Rd

Fees are subjected to prevailing GST of 7%

For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg

Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.

Participants will receive a Certificate of Attendance upon course completion.

Outline

Power-packed Contents Include:

Power-packed Contents not Covered before (in Asia)

1. What is Selling Ice to the Eskimos and how does it differ from Selling in Difficult Situations
2. Five Ways to Sell Ice to the Eskimos: Define Your Customer correctly, Create a Need never known before, Never do Research, Make your client a Hero and Sell them a 2nd Helping
3. Overcoming the Top 3 objections: See No Need, See No Differentiation and See No Hurry
4. Ten Ways to Differentiate your Product or Service like Apple Daily
5. Creating Loyal Customers like Apple
6. The Power of Making Your Weaknesses Known
7. How to Widen your Target Market in 5 Easy Ways
8. Creating Marketing that Stand Out
9. The Ultimate in Selling Ice: Sell them a Refrigerator

Bonus 1: Strategies from multi-millionaire Chris Gardener and Donnie Yen
Bonus 2: Your Case study (with ready answers)

Facilitators

Sales Coach Andy Ng has coached and trained entrepreneurs in sales and marketing since 1996. Attendees include Entrepreneur of the Year, Sales Directors of Listed Cos. and Top Trainers. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia.

Who Should Attend

-Salespeople and sales managers in service and goods industries
-Customers and Buyers that want to know how salespeople work
-Business owners and Managing Directors for companies with sales focus
-Self-employed and all in customer service and marketing

Testimonials

Andy has sold me things that I do not see a need before, but now cannot do without. I applied his techniques and was promoted to manager in less than 6 months.
Abigail Loo, District Manager, SLP Property Empire Pte Ltd

AndyTheCoach exceeds my expectations. I rate this sales course full marks. Very strong content plus powerful delivery with lots of interesting movie examples.
Tan Soo Lin, Sales Manager, Enterprise 81 Pte Ltd

Before attending this course I think I know a lot, now I think I know even more, thanks AndyTheCoach
Vee Jay Rathan, Product Manager, BusinessProfit Consultancy Pte Ltd

Objectives

1. Sell against All Competitors
2. Overcome Sales Objections Each & Every Time
3. Outsell without More Salespeople
4. Reach out to Wider Market Faster
5. Turn your Sales Staff into Sales Champions
6. Hitting all Sales Targets and Going on Holiday
7. Happier and more Fulfilling Life!

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