Stand Out From The Competition
In this online training course you’ll learn the importance of personal branding and how to differentiate your company. The first component encourages you to become a product and industry expert. The second component demonstrates how your competition is helping you without even knowing it. In the third component, you’ll discover what truly differentiates your brand from the competition. In the fourth component, you’ll identify what your customers find most compelling about your business. Finally, the fifth component helps you answer some of the most common and difficult questions asked by customers.
Detail
| Date: | |
| Duration: |
0.5, day(s) 10:00AM - 11:30PM |
| Fee: | $188.00 |
| Venue: | -Virtual Classroom-
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Fees are subject to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
Communicating your features and benefits
Determining your competitive advantage
Identifying what sets your company apart
Identifying why customers should choose you
Answering frequently-asked questions
Facilitators
Tom Abbott from Soho Sales Coaching is a Singapore-based Canadian sales trainer, coach and author of The SOHO Solution: 21 Selling Strategies For Growing Your Small Business. For over ten years, he has been working with SMEs and MNCs worldwide to help them increase sales.
Prior to that, he was an instructor of Sales and Marketing with Sprott-Shaw Business College in Canada, worked in ‘Global Brand Integration’ with the Canadian Tourism Commission, and as a top performing sales representative of the Canadian Scholarship Trust Plan.
He is a member of the Marketing Institute of Singapore, Canadian Professional Sales Association, International Coach Federation and President of Business Network International (Rendezvous Chapter). Tom has spoken at Asia Professional Speakers Singapore, Association of Small and Medium Enterprises, International Coach Federation (Singapore), Marketing Institute of Singapore, Singapore Malay Chamber of Commerce & Industry and Singapore Press Holdings. He has also appeared in Berita Harian newspaper, Human Resources Magazine, Singapore Women’s Weekly magazine, as a guest on 938 Live Radio and is a regular contributor of sales articles published in The Singapore Straits Times newspaper and The Singapore Marketer magazine.
Objectives
Our online sales training courses are seminars given over the internet. We’ve designed them to help small business owners and sales professionals increase sales through our Soho Sales Fundamentals: 5 Pillars of Personal Selling system. From July through December 2011, we’re offering monthly online training sessions that cover each of the 5 pillars. Take them individually or sign up for all 5 to keep your sales on track. All online training is conducted by internationally recognized trainer, coach and author, Tom Abbott.
Training Includes:
•Interactive interface where attendees can see the speaker, ask questions and view slides
•High Quality PDF Handouts
•Professional looking certificates of completion in PDF format