Strategic Marketing Management
This course has been designed to provide managers and decision-makers with the understanding of various
strategy techniques and aims to equip them with the skill set to analyse the markets and make appropriate
planning to formulate relevant strategy for implementation.
Detail
| Date: |
14 Jun 2012 - 15 Jun 2012 |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $780.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
Strategic Management
· Situation Analysis
· Industry Analysis
· Competitors Analysis
· Company Analysis
· Competitive Advantage
· Value Chain Management
Marketing Framework / Strategy
· 3Cs (Company – Competitor – Customer)
· STP (Segmenting / Targeting / Position)
· 4Ps (Marketing Mix)
Exercise
Developing company / industry specific strategy for:
1. Implementation
2. Execution
3. Management
Approach & Methodology
This interactive course has been designed to facilitate learning through a series of lectures, discussions and
exercises. While the lectures aim to equip participants with general frameworks and understanding of strategy
planning, the discussion and exercises help to steer the sessions closer to the business and industry for the
individual participant. This open discussion also provides a platform for the participants to interact with one
another from different backgrounds and industries where a different perspective may be revealed and reviewed.
Facilitators
Dr Donald Tan is an independent marketing & management consultant and currently sits on the advisory panels
for Gerson Lehman, Primary Global Research and the Society of Industry Leaders. Previously, Donald held
senior and management positions in the hi-tech industry for several MNCs, with responsibilities over Asia Pacific.
He holds a doctorate in Marketing from the University of Western Australia. He also received his Master in
Management Research and Bachelor of Business Administration (1st
Class Honors) on company sponsorship and scholarship respectively.
Donald commenced his career as a Marketing consultant for the Asia-Pacific region and subsequently joined
several multinationals companies including Siemens to look after sales, marketing and communication in Asia.
His key experiences include sales and marketing planning, strategy formulation, brand building, corporate &
marketing communication, trade shows and seminars and media & public relations.
Donald speaks regularly at conferences and seminars globally and has been featured by media in Singapore,
Australia, China, Taiwan, Japan and Hong Kong.
During his tenure, Donald has received many awards and accolades for his contribution in the field of marketing
and communications. He was the recipient of several coveted honors including “Outstanding Achievement in
Marketing” by the American Marketing Association, “Most Creative Award” by Siemens, “Asia Pacific VicePresident Award” by Tellabs and “All American Scholar Award” by United States Achievement Academy.
Objectives
· Analyse key competitors in the complex market.
· Formulate frameworks to address internal and external situations.
· Develop Action plans for execution