Strategic PR Communications
This course will show you that PR can help your organisation make more money and at the same time increase its credibility with your respective target audiences. PR can be a strategic partner in bringing in the revenue for the organisation. The idea is to position the organisation in a strategic location that will benefit it as well as its audiences.
Have you ever needed the ability to communicate effectively over several mediums and to several different target audiences but have no clear idea of how to do it? This course teaches you the advanced elements of strategic communications. The aim is to take the participant to a higher level of communications and look at the marketplace as a means to project the organisations’ image using combined communications elements.
The thought processes of experienced communicators will be explained and participants will be given scenarios to work on. Emphasis will be made on internal communications as well as external communications. Participants will be provided with guidance and practical experience on the application of effective strategic communications for positive results.
Detail
| Date: | |
| Duration: |
2, day(s) 9:00AM - 5:00PM |
| Fee: | $540.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
· Introduction to communications
· The importance of the internal and external matrix
· The thought processes of strategic communications
· How to penetrate the audience mindset
· Practical exercises
· PR elements that work
· How to combine all the communication elements
· Develop and allocate communication resources
Facilitators
Gregory Tan is a 30 year veteran in the Strategic Communications and Public Relations Industry. He has handled a
wide variety of communications issues and clients. In addition of running his own consultancy, he also lectures at the
NTU Wee Kim Wee School of Communications and Information teaching undergraduate and graduate classes.
Gregory is a Past President of the Institute of PR of Singapore as well as the ex-Chairman of the Federation of ASEAN
PR Organisations. He was the Education Chairman of IPRS where he revamped the PR Certificate Course and
introduced the Diploma and undergraduate and Graduate courses for the PR Industry.
He has trained Principals from MOE, to SAF Officers in PR and Crisis Communications. Companies like Levis,
Siemens Nixdorf, Boston Scientific, GSK, DuPont, British American Tobacco amongst others have used his
consultancy skills for both training and various communication functions.
A leading expert in local and international PR, Gregory has also travelled extensively to give talks and help official
bodies build-up their communication skills. A firm believer in the power of positive communications, he has helped
many companies overcome their internal and external communication issues and problems.
Gregory has worked in the banking, conference, publishing, ship-repairing, property, beer, soft-drinks and PR
consultancy industries as Manager and Consultant.
Objectives
· Create your own communications strategy
· Understand communications theory
· Understand your target audience
· Communicate effectively
· Establish clear and concise communications objectives
· Select plan and execute a precise communications plan
· Develop and allocate communications elements
· Design a accurate communications model for your organisation
· Measure a return on your communications efforts