Strategies of Event Marketing & Sponsorship
Putting on a successful seminar or event isn’t easy. There’s a ton of details to consider… countless bases to cover… changing budgets to deal with…and a big bottom line to shoot for. What’s more, your organisation's reputation is on the line and maybe even your own job.
Whether you’re a newcomer or a veteran at filling seats at any event large or small, niche topic or general interest, high-ticket or low, you’ll come away with new and effective ways to pack the house and show a healthy profit.
Plan now to learn what those insider tricks are. Come ready to roll up your sleeves for this high impact 1-day course to learn the ins and outs of promoting your next seminar, workshop, or full-blown conference from smart, efficient execution of direct marketing fundamentals to sophisticated selling strategies.
Detail
| Date: |
28 May 2012 |
| Duration: |
1, day(s) 9:00AM - 5:00PM |
| Fee: | $420.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
Event Marketing Principles
· Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data,
Reporting the findings to the Team and Client
· Elements of the Marketing Mix (Product, Price, Promotion and Place)
· The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and
Develop a Website and Direct Marketing Strategy
· Practical Activity: Outline a Target Market Profile to understand the audience and their requirements
Marketing the Event
· Planning the Event Proposal Strategy with Your Target Market in Mind
· Preparing the Event Proposal, Sourcing and Sending Invitations, Budgeting and Buying Advertising
· Publicising the Event, Pre Event Campaigns, Merchandising, Packaging and Sales Promotion, Formulating a Public
Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity
· Practical Activity: Write a Marketing Plan to collate all marketing activities, timelines and budgets
Event Sponsorship
· Determining Potential Sponsorship Market based on the Event Type, Time, Location
· Assessing Selling Points of the Event
· Determining Sponsorship Fulfillment Responsibilities
· Research and Set Sponsorship Pricing based on Market Factors and Event Exposure
· Practical Activity: Prepare a Sponsorship Proposal that illustrates the benefits of the event and why sponsors should
participate
Facilitators
Sandy Cheung is currently Senior Product Manager for CCH South East Asia, a leading information provider globally. She
has joined them in 2001 to setup and manage its Events operations in Asia. Over the years, her role has expanded to include
marketing & communication, business development and product management.
Sandy has over 15 years of working experience in event management, exhibition and sponsorship, sales & marketing,
business development, product management and corporate training. She is highly experienced in training participants
interested in events-related subjects.
She has conducted several events-related courses for a wide range of clients across various industries and has worked
closely with many in delivering in-house customised courses.
Who Should Attend
You'll benefit most by attending this course if you are marketers or administrators who are often called upon to organise
seminars or conferences for staff and customers.
Objectives
· Get more miles out of e-mail, direct mail, telephone marketing, inserts, ads and your website
· Create an irresistible offer, making it attractive for delegates to register
· Utilise correct pricing strategies including discounts, team fees, how much to spend on promotions, psychological price
barriers, and cost-based pricing
· Write to the best copy length, create a sense of urgency, personalise the promotions, and overcome the 9 most common
objections to registering
· Write titles, use the agenda, testimonials, bios, pledges and guarantees to boost attendance
· Select the best packaging...self-mailers, e-mails, envelopes, cover letters, web pages and e-mail blasts
· Put together a winning sponsorship plan