Unleash the Power of Social Media Marketing
This 1-day course gives participants a good and solid foundation in Social Media Marketing (SMM). Social media and social networking sites like Facebook, Twitter, LinkedIn and Youtube have permeated the daily lives of consumers as well as businesses. These new media have created a new generation of influencers and have changed the game of marketing. Marketers and business owners cannot afford anymore to ignore the role of social media in their marketing mix, and must learn how to manage and exploit the new media for their businesses. This course aims to equip participants with a good overview of SMM including the popular new media tools, integrating SMM with the overall marketing plan, and the key considerations which include reputational management, monitoring tools, social media policy and crisis communication plan. The course will be facilitated through mini lectures, group discussions, role plays and group presentations.
Detail
| Date: | |
| Duration: |
1, day(s) 9:00AM - 5:00PM |
| Fee: | $450.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904 |
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
Overview of Social Media Marketing
· Basic Principles of Social Media Marketing (SMM)
· Current trends and impact on businesses and marketing
· Popular social networking sites like Facebook – leverage and exploit
· Popular photo and video sharing sites like Youtube, Flickr – use them to create buzz and generate sales
· Professional networking sites like LinkedIn – how to use them in marketing?
· Micro-blogging sites like Twitter
· Other social media platforms like geo-location tools and blogs
Integrating Social Media Marketing to Overall Marketing Plan
· When do you use social media marketing?
· Global and local case studies
· Avoiding common mistakes in SMM
· To outsource or to in-source social media marketing management?
· Crafting an overall SMM plan
Key considerations for Social Media Marketing
· Deploying social media monitoring tools
· Building a reputational management platform
· Developing a social media content management plan
· Building a Social Media Policy Plan
· Creating and testing a Crisis Communication Plan
Facilitators
Ang Eu Gene has spent over 15 years in sales and marketing in top global firms like DHL, FedEx and 3M. Eu Gene
has led sales and marketing teams in these organisations, and was a Director of Sales & Marketing in his previous
position.
He has built an in-depth knowledge in the areas of sales and marketing, and specialises in sales training & consulting,
internet marketing, new media strategy and business processes.
Eu Gene holds a Master in Business Administration (MBA), Marketing, from the Nanyang Business School and a
Bachelor in Business Administration, BBA Marketing (1st Class Honours) from the National University of Singapore,
and held 3 scholarships.
Who Should Attend
All marketers and business owners who are responsible for the company marketing success should attend this
essential course in social media marketing. You will learn and appreciate the power of the new media, and learn how to
manage and exploit them.
Objectives
· Learn the basic principles of Social Media Marketing
· Learn how to integrate Social Media Marketing into the overall marketing plan
· Explore in detail each of the popular social media tool, namely Facebook, Twitter, LinkedIn, Youtube and geo
location tools, and how to exploit them
· Understand the long term approach to Social Media Marketing
· Avoid common mistakes in handling the new media
· Understand the key considerations before you even start on your first social media marketing campaign
· Develop a social media management plan for your business