Effective techniques to achieve win-win outcomes in all your negotiations
with David Goldwich
 
We all negotiate every day, whether we realise it or not. Yet few people are ever taught how to negotiate. And if we do learn how to negotiate on the job, we probably learn from someone who practices the traditional adversarial approach. This old school, win-lose approach is only suitable for one-off negotiations.
Most of us are expected to negotiate effectively with vendors, customers, and partners repeatedly over a long period of time. We need to achieve good results for our side while maintaining a healthy, long-term relationship with our negotiating partners. In today's world, a win-win outcome is the only acceptable result.
While we hear much talk about the coveted win-win outcome, the fact is this result is not common. Most negotiations will never result in a win-win outcome because of certain common negotiation mistakes and misconceptions. Armed with the right strategies and techniques, you can greatly increase the probability of negotiating a win-win agreement.