Writing for Social Media: Engaging the Masses, Encouraging Customer Loyalty
Organisations are increasingly leveraging on social media to either supplement or, in some cases, replace traditional media as a means to reach out to existing and potential customers. These organisations view social media such as blogs, Facebook pages and Twitter feeds as cost-effective alternatives that seem more personable to their target audience. But one of the problems encountered after implementation is: what’s next? One misconception is that once the social media platform is set up, the target audience will automatically visit the site.
A challenge would be creating an environment that’s attention-getting, constantly updated, engaging, personal and even fun! This friendly feel is often due to the way the message is conveyed and how the audience is addressed. Then the question arises: How does the social media writer address the faceless masses that make up its audience? Many organisations launch social media offerings but few truly succeed in establishing a loyal base of customers. This course will help you work towards creating and maintaining a steady stream of existing and potential customers who keep coming back for more.
*Note: a laptop is essential for this course as participants will be expected to log on to Facebook and Twitter to post entries as well as write short articles for blogs etc.
Detail
| Date: |
28 Aug 2012 - 28 Sep 2012 |
| Duration: |
1, day(s) 9:00AM - 5:00PM |
| Fee: | $420.00 |
| Venue: | 51 Anson Road, #03-53 Anson Centre Singapore 079904
|
Fees are subjected to prevailing GST of 7%
For more information, please contact JobsDB Learning at 65788111 or email to learning@jobsdb.com.sg
Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
Outline
1. The difference between Print, Speech and Social Media
2. Purpose, Audience, Content
3. Broadcasting your message vs. Addressing your audience
4. Engaging Your Audience: Give them a reason to hang around your FaceBook group
5. Creating a buzz: Is your Twitter tweet worth tweeting about?
6. Your organisation’s online persona: Not just a faceless entity
7. Your audience’s online personae: Not just the nameless masses
8. Writing style: Clarity, Conciseness and Correctness
9. Clarity: don’t make your audience think too much
10. Conciseness: Using simple sentence structures, LIB method to create scannable text
11. Correctness: simplifying information flow, verifying facts, proofreading
12. Grammar: does it go out the window when it comes to Social Media?
Facilitators
Gael Lee conducts training in communications skills for tertiary students and working adults. A book
editor and copywriter by profession, Gael has worked in the book publishing industry for a decade
before setting up her own copywriting/training business. Her clients range from public service
agencies and banks to interior design companies.
Gael holds a Masters of Arts Degree (Language Studies) awarded by the National University of
Singapore. She lectures part-time on various Business Communication subjects at tertiary institutions.
As a copywriter, Gael has written web content and online articles for a number of organisations. She
has also written guest blog posts. A corporate trainer specialising in written communications, Gael has
been conducting several workshops including Copywriting and Writing for Publications. A selfprofessed
tech-savvy Facebook member and Tweeter, Gael believes that the time of Web 2.0 is truly
a great time to be a writer.
Who Should Attend
Marketing Communications and Corporate Communications personnel as well as stakeholders and
appointed bloggers, writers, media creators of the organisations’ social media platforms will find this
course a helpful introduction to the challenges of writing for the faceless masses – web users who are
also their customers or potential customers.